In the moment with RADO
Concierge chats to Rado CEO Matthias Preschern about the Middle East, the emotion gifting of watches, and the designer-inspired collection that looks beyond the world of horology When it comes to innovation in the world of horology, few brands can compete with Rado. After all, it was Rado who pioneered the very first scratch resistant watch in the world, the DiaStar 1. Released in 1962, the innovative model brought a then-unheard of combination of hardmetal and sapphire crystal into the industry. The same model is still sold today although, as...